Grassroots innovations offer a huge business potential, primarily because these solutions originate from people having a first-hand experience of all the problems involved. This need-based, cost-effective and sustainable solution-centric approach acts as a key differentiator and increases the probability of their acceptance in the market, not only within the country but also in the global markets.

NIF is committed to making these innovative products available to the masses through a market mechanism or otherwise. The basic goal of BD department at NIF is to build a value chain around these innovations which could facilitate their transition into self-supporting sustainable enterprises.